Privacy policy.

Tangram (“Tangram,” “we,” “us,” or “our”) operates this website and the services offered through it. This policy describes how we handle information when you visit the site, run the diagnostic, contact us, or message us through the chat widget. By using the site you agree to the practices described here.

Information we collect

We collect the following categories of information:

• Information you give us. The website address you submit for the diagnostic, the answers you select, any financial figures or sales call transcripts you choose to upload, and details you share when you contact us or message us through the chat widget, such as your name, email address, and phone number.
• Account information. If you create an account to view your results, we store your email address and authentication details needed to sign you in.
• Information collected automatically.Standard technical data such as your browser type, device, pages viewed, IP address, and the page that linked you here. Some of this is used to attempt to identify who is visiting — see Visitor identification below, which explains that plainly rather than leaving it inside a sentence about site performance.

How we use information

We use the information we collect to:

• Run your diagnostic and prepare your results.
• Create and secure your account and deliver the results to you.
• Respond to your questions and provide account and service messages you ask for.
• Operate, maintain, and improve the website and our services.
• Understand who is interested in the membership, so we can follow up with people who look like a fit.
• Measure whether our ads lead to sign-ups (see Advertising measurement).
• Comply with legal obligations and prevent abuse or fraud.

We do not sell your personal information. We do not buy or sell contact lists, and we do not share your information with third parties for their own marketing.

You keep ownership of the information you submit. Ownership of the site, the Tangram framework, the tangram builder, and all related content and materials, however, rests with Tangram LLC (owned by Primortul LLC), as set out in the intellectual property section of our terms of service.

Phone numbers and messaging (SMS)

We send text messages in two situations, and only to people who asked for them.

• Replies to you. If you give us your phone number through a form, the chat widget, or in conversation, we use it only to reply about the request you made, such as confirming your diagnostic, answering a question, or coordinating a conversation you started.
• Seven.Seven is an AI connector for women founders, built by Tangram, and texting with it is optional. You can opt in two ways: by entering your mobile number on the start page (tangrm.com/seven/start) to get a sign-in code, beside a notice that reads “By entering your number you agree to get texts from Seven at Tangram: sign-in codes, and replies and follow-ups when you text her. Message frequency varies. Message and data rates may apply. Reply HELP for help, STOP to opt out.”; or, once signed in, by entering your number on your Seven page and ticking an unticked box that reads “Text me from Seven. Message frequency varies, usually a few a week. Msg & data rates may apply. Reply STOP to opt out, HELP for help.” Seven then sends the sign-in codes you ask for, replies when you text her, reminders to follow up with people you saved, a text when another woman asks to meet you or an introduction you asked for is accepted, a check-in the day after an introduction, and, for Tangram members, reminders around Tangram events you said you will attend. Messages Seven starts are sent between 8am and 8pm Central time.

• Consent is not a condition of purchase. You are never required to agree to receive text messages in order to use the site, use Seven, run the diagnostic, join the membership, or work with us.
• Message frequency varies. Replies depend on the conversation you start. Seven usually sends a few messages a week. We do not send marketing or promotional text messages.
• Message and data rates may apply. Your mobile carrier may charge for messages you send or receive, according to your plan.
• How to opt out. Reply STOP to any text message to stop receiving messages; you will get one confirmation and nothing after it. Reply START to resume. Reply HELP for help. You can also untick the box on your Seven page, or email us at hello@tangrm.com to opt out or to ask us to delete the phone number we hold for you.
• Carriers. Mobile carriers are not liable for delayed or undelivered messages.

We do not share phone numbers or messaging opt-in consent with third parties for their marketing, and we do not sell them. Mobile information is not shared with any third party or affiliate for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third parties, except the messaging provider that delivers the texts.

The chat widget

Our chat widget is provided by LeadConnector and appears on most pages of the site. When you send a message through it, the content of your message and any contact details you provide are processed so we can reply and continue the conversation. The same messaging choices above apply: you can stop messages at any time and ask us to delete the details you shared.

Visitor identification

Alongside Google Analytics we run our own software, called LeadLens, built and operated by Primortul LLC — the company that owns Tangram. It is not an aggregate analytics tool, and we would rather describe it plainly than let a neutral-sounding name do the work.

For each visit it records the pages you look at and the page that linked you here. It then attempts to work out who you are: technical details of your visit, including your IP address, are matched against a third-party data provider, People Data Labs, which may return an organisation and — where its data allows — an individual, with a name, job title, employer, and business contact details. Where a match is found we keep that record, it is visible to us in a dashboard, and it may be emailed to us.

The same software runs on other websites operated by Primortul LLC, and records may be associated across them.

It sets no cookies, and it honours the Do Not Track and Global Privacy Control browser signals — if your browser sends either, nothing loads and nothing at all is recorded for your visit. Most browsers can send Global Privacy Control, and several do by default.

You can also ask us to delete anything we hold about you by emailing hello@tangrm.com. We will do it, and you do not have to give a reason.

Advertising measurement

We advertise Seven and Tangram on Google and on Meta (Facebook and Instagram). To learn whether those ads work, the site uses the Google Ads tag and the Meta pixel. When you visit after seeing an ad, and when you create an account, these tags tell Google or Meta that the visit or sign-up happened. When you create an account, a hashed (scrambled) copy of the email address or phone number you signed up with may be sent so the platform can match the sign-up to its ad. Google and Meta may use this to measure and improve ads, and under California law this may count as “sharing” for cross-context behavioral advertising.

If your browser sends Global Privacy Control, neither tag loads. You can also opt out by emailing hello@tangrm.com, or through your Google and Meta ad settings.

How we share information

We share information only with service providers who help us run the site and deliver our services, and with the advertising platforms described above. Service providers may only use the information to perform work on our behalf and must protect it. We may also disclose information if required by law or to protect our rights and the safety of others.

Our main service providers include:

• Supabase — authentication, database, and file storage (including tangram builder uploads).
• Netlify — website hosting and delivery.
• LeadConnector — chat widget and related messaging infrastructure.
• Twilio— delivery of Seven’s text messages and handling of STOP and HELP replies.
• Anthropic— the AI model that powers Seven’s conversations.
• Resend — transactional email delivery.
• Google Analytics — aggregated site usage analytics when enabled.
• Google Ads and Meta — advertising measurement, as described above.
• LeadLens — our own visitor-identification software, operated by Primortul LLC. See Visitor identification above.
• People Data Labs — the third-party data provider LeadLens queries when it tries to identify a visitor.

How we protect and keep information

We use reasonable technical and organizational measures to protect your information. We keep information only as long as needed to provide our services and to meet legal, accounting, or reporting requirements. Diagnostic inputs and results are kept while your account is active or as needed to deliver your results. Builder uploads are kept until you delete them or close your account, unless we must retain a copy for legal or security reasons. When we no longer need information, we delete or anonymize it.

Your choices and rights

You can ask us to access, correct, or delete the personal information we hold about you, and you can opt out of messages at any time. To make a request, email us at hello@tangrm.com. We will respond within a reasonable time and as required by applicable law.

We do not sell your personal information. The advertising measurement described above may count as sharing for cross-context behavioral advertising; Global Privacy Control turns it off, and you can email us to opt out. If you are a California resident, you may have additional rights under the California Consumer Privacy Act, including the right to know what we collect, to request deletion, and to opt out of sale or sharing. Residents of several other states have a right to opt out of profiling and targeted advertising. If you would rather we did not try to identify you, sending Global Privacy Control from your browser stops it before anything is recorded, and emailing us has the same effect.

Email updates

If you sign up for a webinar, newsletter, or other email update, we use your email address only to send what you asked for. You can unsubscribe from marketing emails at any time using the link in the message or by emailing us. Transactional messages related to your account or a service you requested may still be sent when necessary.

Cookies and similar technologies

We use a small number of cookies and similar technologies to keep you signed in, remember your preferences, and understand how the site is used. When enabled, Google Analytics 4 sets cookies to measure traffic and usage in aggregate, and the Google Ads tag and Meta pixel set cookies to measure ads (see Advertising measurement). You can control cookies through your browser settings, though some features may not work without them. You can also install Google’s opt-out browser add-on if you prefer to limit analytics cookies.

Children

The site is intended for business owners and is not directed to children under 16. We do not knowingly collect information from children.

Changes to this policy

We may update this policy from time to time. When we do, we will revise the date at the top of the page. Significant changes will be made clear on the site.

Contact us

Questions about this policy or your information can be sent to hello@tangrm.com. Our business contact details, including mailing address and phone number, are listed in the footer of every page. You can also review our terms of service.